12 Strategies for Increasing Engagement
on Your Facebook Business Page
Social media is an ever-changing landscape. Maintaining an engaging Facebook page for your business is an essential part of building awareness around your brand, connecting with your audience, and driving sales.
I mean, consider this: posts on Facebook that include images experience 2.3 times more engagement than those without.
But, you may ask: with so much competition, how can I be sure my posts stand head and shoulders above my competitors, and how can I encourage interaction?
Well, here are 12 strategies to help you achieve just that.
1. Post High-Quality and Relevant Content
We’ve always said content is king, and many others agree with that. As such, you need to share posts and content that are valuable, visually appealing, and, most importantly, relevant to your audience. Mix things up by using photos, videos, infographics, and stories that resonate with your audience, and avoid overly promotional content that tries to sell your audience on your products or services. Focus on solving problems above all else.
2. Leverage Facebook Stories
Stories are short, bite-size clips that engage and entertain. They often reach a wider audience, too. Using Stories provides you with a way of sharing updates, promotions, and so much more with your audience.
3. Polls, Quizzes, and Questions
How do you avoid making your marketing on Facebook seem one-sided? By bringing interactivity into your strategy. You can do this by using polls, quizzes, and by asking questions. These forms of interactivity invite your audience to feel part of the community. Create polls, ask open-ended questions, or post quizzes to encourage followers to share their opinions and/or experiences.
4. Respond to Comments & Messages
The goal is to get followers to engage with the content you share on your Facebook page. And, when they do, you might feel compelled to jump in the air and yell “Mission accomplished!” However, engagement goes both ways. When your audience interacts with the content you share, you need to respond with a reply (when and where it’s warranted) or by liking their comments. The same can be said when a follower sends you a message. Responding quickly and authentically builds trust and loyalty to your followers.
5. Giveaways and Contests
Let’s be honest. People love winning things and there’s no bigger thrill than winning a contest. As such, hosting a giveaway or a contest is a surefire way to boost engagement on your Facebook page. Now, this may not apply to every business, but for whom it does, I’d posit that this is a brilliant strategy to try. Be sure that the rules are simple, and that the prizes that are up for grabs are things your audience will truly value.
6. Post When The Time is Right
The cool thing about your Facebook page is that it includes a section that shows you valuable insights about your page and your audience. Using this data to determine when your audience is most active on Facebook will enable you to schedule posts and content at times when your audience will see your content more readily, ensuring maximum visibility.
7. Use Eye-Catching Visuals
A picture paints a thousand words. There’s no else where this is more relevant than on your Facebook page. Using high-quality images or videos with your posts will grab your audience’s attention more vividly. Incorporating vibrant colours, compelling imagery, or short and snappy videos, will keep your audience coming back.
8. Collaborate with Influencers
Having customers and clients provide positive testimonials, can be an amazing asset. However, partnering with influencers or other businesses in your niche can open up your page to a far wider audience. However, to ensure that the partnership works, be sure that the influencer’s audience aligns with your target demographic.
9. Go Live
Facebook Live is a powerful tool for real-time interaction. Use it to host Q&A sessions, webinars, product launches, or virtual events. It’s an excellent way to humanize your brand and connect authentically with your audience.
10. Run Facebook Ads
To reach a larger audience, consider running targeted Facebook ads. You can fine-tune your ad campaigns to engage specific demographics based on age, interests, location, and behavior.
11. Share User-Generated Content
A great to create an awesome community around your audience, showcasing posts and photos that feature your customers using your products and services. This is a win-win scenario for everyone as you gain authentic content and your audience will feel valued as well.
12. Create a Content Calendar
With anything related to social media, consistency is key. To that end, if you plan and schedule your posts in advance, it will ensure you have a steady stream of content that gets released at a set time. Adding in seasonal and trending topics will keep your content fresh.
In Conclusion
Using these strategies can foster a more lively and engaged community on your Facebook business page, and help you achieve your broader marketing goals.